Pomen mednarodne diverzifikacije za uspešnost poslovanja : primer strategije internacionalizacije slovenskega multinacionalnega podjetja

Žvokelj, Nataša (author), Zajc Kejžar, Katja (mentor)

• Language: Slovenian
• Keywords: Slovenija, multinacionalne družbe, internacionalizacija, globalizacija, poslovanje podjetja, uspešnost poslovanja, trženje, produkcija, tehnologija, tveganje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Žvokelj]
• Year: 2014
• Number of pages: III, 62 str.
• PID: 20.500.12556/RUL-70392
• UDC: 339.5
• COBISS.SI-ID: 22253286
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Title: The importance of international diversification for firm performance: a case of internationalisation strategy of a Slovenian multinational firm
• Keywords: Slovenia, multinational companies, internationalization, globalization, company performance, business efficiency, marketing, production, technology, risk