While opening current debates on public diplomacy in Slovenia, its relevance, aims and functioning modes, one should initially find a basic definition or rather a common denominator on the concept. Fundamental understanding about what public diplomacy stands for, should further lead to answering questions on public diplomacy's potentials and expectations. Such answers can build firmgrounds for relevant recommendations and strategies for contemporary functioning of Slovene public diplomacy. Therefore, the article first defines the concept of public diplomacy in its diverse, often contradictory conceptions, then it brings together different approaches to public diplomacy's understanding and finally, points to contemporary trends of r/evolution in public diplomacy.
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