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Superbrands : an insight into Slovenia's strongest brands
ID
Zemljič, Borut
(
Editor
),
ID
Kutnjak, Margareta
(
Editor
),
ID
Lah, Marko
(
Other
)
URL - Presentation file, Visit
https://dk.um.si/IzpisGradiva.php?lang=slv&id=30901
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Abstract
Superbrands : #an #insight into Slovenia's strongest brands
Language:
English
Keywords:
Slovenia
,
marketing
,
products
,
trademarks
,
promotion
,
valuation
,
cases
Work type:
Not categorized
Typology:
2.02 - Professional Monograph
Organization:
FDV - Faculty of Social Sciences
Publisher:
Superbrands
Year:
2008
Number of pages:
191 str.
PID:
20.500.12556/RUL-69500
ISBN:
978-1-905652-51-8
UDC:
659.126(497.4):339.166.5
COBISS.SI-ID:
28120925
Publication date in RUL:
10.07.2015
Views:
1742
Downloads:
211
Metadata:
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Secondary language
Language:
Slovenian
Keywords:
Slovenija
,
trženje
,
proizvodi
,
blagovne znamke
,
promocija
,
vrednotenje
,
primeri
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