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Marketing theory : a student text
Baker, Michael John (Editor)

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Abstract
Marketing theory : #a #student text

Language:English
Keywords:trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Work type:Higher education textbook (j3)
Organization:FDV - Faculty of Social Sciences
Year:2000
Publisher:Business Press
Number of pages:VI, 314 str.
ISBN:1-86152-593-1
UDC:339.138(075.8)(082):316.62(091)
COBISS.SI-ID:20106845 Link is opened in a new window
Views:348
Downloads:198
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