| Language: | English |
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| Keywords: | trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works |
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| Work type: | Higher education textbook |
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| Organization: | FDV - Faculty of Social Sciences
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| Publisher: | Business Press |
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| Year: | 2000 |
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| Number of pages: | VI, 314 str. |
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| PID: | 20.500.12556/RUL-69456  |
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| ISBN: | 1-86152-593-1 |
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| UDC: | 339.138(075.8)(082):316.62(091) |
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| COBISS.SI-ID: | 20106845 |
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| Publication date in RUL: | 10.07.2015 |
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| Views: | 1639 |
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| Downloads: | 372 |
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