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Marketing theory : a student text
ID Baker, Michael John (Editor)

URLURL - Presentation file, Visit https://dk.um.si/IzpisGradiva.php?lang=slv&id=28832 This link opens in a new window

Abstract
Marketing theory : #a #student text

Language:English
Keywords:trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Work type:Higher education textbook (j3)
Organization:FDV - Faculty of Social Sciences
Year:2000
Publisher:Business Press
Number of pages:VI, 314 str.
PID:20.500.12556/RUL-69456 This link opens in a new window
ISBN:1-86152-593-1
UDC:339.138(075.8)(082):316.62(091)
COBISS.SI-ID:20106845 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1057
Downloads:354
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