Language: | English |
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Keywords: | trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works |
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Work type: | Higher education textbook |
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Organization: | FDV - Faculty of Social Sciences
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Publisher: | Business Press |
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Year: | 2000 |
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Number of pages: | VI, 314 str. |
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PID: | 20.500.12556/RUL-69456 ![Link is opened in a new window This link opens in a new window](teme/rulDev/img/NovoOkno.png) |
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ISBN: | 1-86152-593-1 |
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UDC: | 339.138(075.8)(082):316.62(091) |
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COBISS.SI-ID: | 20106845 ![Link is opened in a new window This link opens in a new window](teme/rulDev/img/NovoOkno.png) |
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Publication date in RUL: | 10.07.2015 |
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Views: | 1975 |
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Downloads: | 376 |
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Metadata: | ![Export as DC-RDF DC-RDF](teme/rulDev/img/icon_dc_rdf.gif) |
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