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Internet marketing : strategy, implementation and practice
ID Chaffey, Dave (Author), ID Mayer, Richard E. (Author), ID Johnston, Kevin James (Author), ID Ellis-Chadwick, Fiona (Author)

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Abstract
Internet marketing : strategy, implementation and practice

Language:English
Keywords:poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve, business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Work type:Manual
Organization:FDV - Faculty of Social Sciences
Publisher:Financial Times
Year:2000
Number of pages:XIX, 508 str.
PID:20.500.12556/RUL-69455 This link opens in a new window
UDC:339.138(035):004.738.5
COBISS.SI-ID:20083549 This link opens in a new window
Publication date in RUL:10.07.2015
Views:2666
Downloads:400
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