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Developing a creative and innovative integrated marketing communications plan : a working model
Ogden, James R. (Author)

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Abstract
Developing a creative and innovative integrated marketing communications plan : #a #working model

Language:English
Keywords:marketing, komuniciranje, integracija, metode, tržno planiranje, tržna analiza, selekcija, strateško planiranje, oglaševanje, reklama, ekonomska propaganda, odnosi z javnostjo, direktno trženje, prodaja, promocija, pospeševanje prodaje, neposredna prodaja, osebna prodaja, tržne raziskave, ocenjevanje, elektronska pošta, elektronsko poslovanje
Work type:Higher education textbook (j3)
Organization:FDV - Faculty of Social Sciences
Year:1998
Publisher:Prentice Hall
Number of pages:VI, 185 str.
UDC:339.138:658.8.012.2
COBISS.SI-ID:18519389 Link is opened in a new window
Views:627
Downloads:160
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