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Marketing research
ID
Aaker, David A.
(
Author
),
ID
Kumar, Vineet
(
Author
),
ID
Day, George S.
(
Author
)
URL - Presentation file, Visit
http://www.wiley.com/college
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Abstract
Marketing research
Language:
English
Keywords:
tržne raziskave
,
marketing
,
trženje
,
strategija trženja
,
poslovne odločitve
,
novi proizvodi
,
case study
,
primeri
,
informacije
,
podatki
,
baze podatkov
,
tržna analiza
,
aplikacija
Work type:
Manual
Organization:
FDV - Faculty of Social Sciences
Publisher:
J. Wiley
Year:
1998
Number of pages:
XIV, 776 str.
PID:
20.500.12556/RUL-69422
UDC:
658.8.012.12:339.13.017
COBISS.SI-ID:
18295901
Publication date in RUL:
10.07.2015
Views:
2095
Downloads:
149
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