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Erozija hipertekstovne etike med avtorji spletnih mest
Petrič, Gregor (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/dr/dr44Petric.PDF This link opens in a new window

Abstract
Članek izhaja iz predpostavke, da ideja hiperteksta kot ideja specifičnega načina organizacije informacij v nelinearnem, decentraliziranem sistemu medsebojno povezanih besedilnih delov, na osnovi katere se je razvila tehnologija svetovnega spleta, implicira plemenite družbene spremembe v smeri spreminjanja procesov zaznave in mišljenja, demokratizacije družbe, spodbujanja medsebojnega sodelovanja in nenazadnje učinkovitejše racionalizacije človeškega znanja. Ob predpostavljenih družbeno koristnih potencialih hiperteksta članek izpostavi vprašanje, v kolikšni meri se lahko hipertekst sploh ohrani v svetovnem spletu. V zvezi s tem se osredotoča na specifični, a izjemno pomemben dejavnik - avtorje spletnih mest. Narava tehnologije svetovnega spleta je neposredno odvisna od njenih sestavnih delov,spletnih mest, o njihovi vsebini pa odločajo avtorji, ki so v svojem delovanju v veliki meri neomejeni. Svetovni splet lahko odseva ideje hiperteksta le, če avtorji sledijo določenim pravilom, ki jih definiramo v okviru t.i. etike hiperteksta. Ponujen je teoretski vpogled v mehanizem družbene konstrukcije delovanja, ki izpolnjuje etiko hiperteksta, preko metodoloških korakov - konceptualizacije in operacionalizacije - pa tudi izčrpen empirični vpogled. V metodološkem okviru je ponujen pojasnjevalni teoretski model hipertekstovnega delovanja kot delovanja, ki sledi etiki hiperteksta. V njem nastopajo pojmi hipertekstovnost delovanja, zaznava norme hipertekstovnega delovanja, zaznava ekspertne legitimizacije, prepričanje o pozitivni vlogi hiperteksta in anonimnost delovanja. Na osnovi definicij pojmov so bili izoblikovani indikatorji, podatki pa so bili zbrani s pomočjo spletne ankete od aprila do junija, 2002. Po uporabi kompleksnega postopka za nabiranje anketirancev je bilo za empirične analize ustreznih približno 1000 enot oziroma individualnih (slovenskih) avtorjev spletnih mest. Na teh podatkih je bil s programom LISREL preverjen pojasnjevalni model hiper-tekstovnega delovanja, ki se izkaže za veljavnega. Čeprav je etika hiperteksta zgolj latentno prisotna, pa ima dobro družbeno osnovo, saj ljudje v relativno veliki meri delujejo v skladu z njo. Posamezniki sicer uporabljajosvoja spletna mesta za zadovoljevanje lastnih potreb, a presenetljivo kažejo veliko posluha za ohranjanje hiperteksta v svetovnem spletu.

Language:Slovenian
Keywords:etika, avtorji, spletna mesta, spletne ankete
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2003
Number of pages:str. 119-142
Numbering:Letn. 19, št. 44
UDC:17
ISSN on article:0352-3608
COBISS.SI-ID:22696797 Link is opened in a new window
Views:785
Downloads:141
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Record is a part of a journal

Title:Družboslovne razprave
Shortened title:Družbosl. razpr.
Publisher:Slovensko sociološko društvo, Fakulteta za družbene vede
ISSN:0352-3608
COBISS.SI-ID:7530242 This link opens in a new window

Secondary language

Language:English
Abstract:
The article builds on the presupposition that the idea of hypertext as a specific mode of information organization in a nonsequential, decentralized system of interconnected text pieces, on which the technology of the World Wide Web (WWW) was developed, implies noble social changes in terms of democratization, stimulation of cooperation, advancement of epistemological processes and effective rationalization of human knowledge. Assuming the positive social impacts of hypertext the relevant research problem to analyze is the possibility of the WWW to retain hypertextual nature. The article focuses on a special, and a very important factor in this context - authors ofweb sites. Properties of the WWW are directly dependent upon its building blocks, web sites, yet their content is determined solely by the authors, who are largely unconstrained in their actions. The WWW retains the ideas of hypertext only if authors conform to certain latent rules, which are defined in the framework of the so-called ethics of hypertext. A theoretical insight is offered into the mechanism of social construction of action, which complieswith the rules of the ethics of hypertext. Following the methodological steps of conceptualization and operationalisation, an empiricalevaluation of the problem is presented on a sample of Slovenian web site authors. The methodological framework offers a theoretical explanatory model of hypertextual action as an action that reflects the ethics of hypertext and includes the following concepts: hypertextuality of action, perception of the norm of hypertextual action, perception of expert legitimization, belief in positive impact of hypertext and anonymity of action. Indicators were developed upon definitions of concepts. Subsequently, data was collected in the period from April to June 2002, by means of a web survey. A complex procedure was used to recruit the respondents and approximately 1000 valid units, individual authors of web sites, were obtainedfor further analysis. LISREL program was used to assess and verify theexplanatory model of hypertextual action, whereby a surprisingly adequate model fit could be achieved. Thus the mechanism of social construction of hypertextual action seems to be valid. Although the ethics of hypertext is only latently present, it obviously has a strong social basis, since individual authors relatively often act in accordance with it. It is true thatindividuals use their web sites to reach their own goals, but they simultaneously show some concern for retaining the hypertext in the WWW.

Keywords:ethics, author, web sites, web surveys

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