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Ugotavljanje razvitosti povezovalnega odnosa organizacije z dobavitelji - modelski pristop na primeru vzorca organizacij v Sloveniji
ID Iršič, Matjaž (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-EOHWYKZF This link opens in a new window

Abstract
V članku proučujemo problematiko razvitosti povezovalnega odnosa organizacije z dobaviteljem na nabavnem trgu. Raven povezanosti z dobaviteljem je ena pomembnejših sestavin pri proučevanju razvitih konceptov "marketinga povezav" (angl. relationship marketing). V raziskavi proučujemo stopnjo razvitosti povezovalnega odnosa na vzorcu organizacij v Sloveniji, pri čemer izhajamo iz modelskega pristopa z uporabo Olsen-Elramove multifaktorske matrike, ki vključuje dve pomembni dimenziji: relativno atraktivnost dobavitelja in intenzivnost povezovalnega odnosa. Na podlagi tehtanih ocen smo prišli do ugotovitev, da je stopnja razvitosti povezovalnih odnosov v organizacijah v Sloveniji relativno nizka.

Language:Slovenian
Keywords:podjetja, sodelovanje, modeli, marketing, Republika Slovenija
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Publisher:Marketing magazin
Year:1999
Number of pages:Str. 41-47
Numbering:Let. 3, št. 4
PID:20.500.12556/RUL-64829 This link opens in a new window
UDC:65.011
ISSN on article:1408-1652
COBISS.SI-ID:19322717 This link opens in a new window
Publication date in RUL:10.07.2015
Views:876
Downloads:126
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Record is a part of a journal

Title:Akademija MM
Shortened title:Akad. MM
Publisher:Marketing magazin
ISSN:1408-1652
COBISS.SI-ID:65123840 This link opens in a new window

Secondary language

Language:Unknown
Abstract:
In the present paper we are dealing with the problem of the development of organisational relationship with its supplier in the purchasing market. The level of relationship with supplier is one of the most significant elements inthe context of study of the developed concept of relationship marketing. During the research process we are investigating the level of development of the relationship on the sample of Slovenian enterprises using "Olsen-Elram" modelling multifactor approach with two important dimensions: relative atractiveness of the supplier and intensity of the relationship. On the base of weighted estimation we have found out, that the level of development of such relationship in the Slovenian enterprises is relatively low.

Keywords:enterprise, sodelovanje, model, marketing, Republic Slovenia

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