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Wiliam G. Nickels in Marian Burk Wood: Marketing. Relationships, Quality, Value (Worth Publishers, New York 1997)
ID Jančič, Zlatko (Author)

URLURL - Presentation file, Visit http://www.dlib.si/details/URN:NBN:SI:DOC-DXJCBQFF This link opens in a new window

Abstract
William G. Nickels in Marian Burk Wood: Marketing. Relationships, quality, value

Language:Slovenian
Keywords:trženje, marketinški odnosi, trg, ocena knjige
Work type:Not categorized
Typology:1.19 - Review, Book Review, Critique
Organization:FDV - Faculty of Social Sciences
Publisher:Marketing magazin
Year:1998
Number of pages:Str. 83-85
Numbering:Let. 2, št. 2
PID:20.500.12556/RUL-64729 This link opens in a new window
UDC:339.137(049.32)
ISSN on article:1408-1652
COBISS.SI-ID:18298973 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1100
Downloads:126
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Record is a part of a journal

Title:Akademija MM
Shortened title:Akad. MM
Publisher:Marketing magazin
ISSN:1408-1652
COBISS.SI-ID:65123840 This link opens in a new window

Secondary language

Language:English
Title:(Worth Publishers, New York 1997)
Keywords:marketing, marketing relationships, market, book review

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