Oblikovanje in uvajanje blagovne znamke Syd Cross : diplomsko delo - visokošolski strokovni študij

Vukojević, Milenko (author), Oblak, Leon (mentor), Kitek Kuzman, Manja (reviewer)

Na ciljnem trgu, kjer je veliko ponudnikov, se morajo podjetja boriti za prepoznavnost svojih izdelkov. Eden izmed načinov, s katerim lahko podjetje svojim izdelkom zagotovi prepoznavnost, je oblikovanje blagovne znamke. V podjetju Novoles d.d. smo s tem namenom uvedli blagovno znamko Syd Cross. Proces uvajanja smo okrepili s številnimi trženjskimi aktivnostmi in sestavinami tržnokomunikacijskega spleta. Posamezni ekonomski kazalci so pokazali, da smo pri tem bili uspešni.

• Language: Slovenian
• Keywords: blagovna znamka, oblikovanje, uvajanje, trženje izdelka
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [M. Vukojević]
• Year: 2011
• Number of pages: VII, 35 f., [3] f. pril.
• PID: 20.500.12556/RUL-627
• UDC: 339.138:674.06
• COBISS.SI-ID: 1977737
• Publication date in RUL: 11.07.2014

VUKOJEVIĆ, Milenko, 2011, Oblikovanje in uvajanje blagovne znamke Syd Cross : diplomsko delo - visokošolski strokovni študij [online]. Bachelor’s thesis. Ljubljana : M. Vukojević. [Accessed 14 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=627

Secondary language

• Language: English
• Title: Designing and introducing the Syd Cross brand : graduation thesis - higher professional studies

Abstract

Each company faces a competitive target market with several providers, which is why it needs to ensure the visibility of its products. One way of achieving this is to set up a brand. To this end, Novoles d.d. introduced the Syd Cross brand. The process of introducing this brand was accompanied by various marketing activities and elements of the market communication web. As shown by specific economic indicators, our goal has been achieved.

• Keywords: brand, designing, introducing, marketing