Trženjska strategija Zavarovalnice pri vstopanju na nov trg kmetijskih zavarovanj

Grželj, Jadran (author), Vadnal, Katja (author)

• Language: Slovenian
• Keywords: kmetijstvo, zavarovanja, strateško trženje, trženjski splet, Slovenija, kmatijsko zavarovanje, Bosna in Hercegovina, tehnike trženja
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: BF - Biotechnical Faculty
• Publisher: Biotehniška fakulteta
• Year: 2004
• Number of pages: Str. 105-118
• Numbering: Vol. 83, št. 1
• PID: 20.500.12556/RUL-61551
• UDC: 368.5
• ISSN on article: 1581-9175
• COBISS.SI-ID: 4060025
• Publication date in RUL: 10.07.2015

Record is a part of a journal

• Title: Acta agriculturae Slovenica
• Shortened title: Acta agric. Slov.
• Publisher: Biotehniška fakulteta
• ISSN: 1581-9175
• COBISS.SI-ID: 213840640

Secondary language

• Language: English
• Title: Marketing strategy of the insurance company Zavarovalnica for entering the new market of agricultural insurances
• Keywords: agriculture, marketing mix, strategic marketing, insurance, marketing techniques, agricultural insurance, crop insurance, livestock insurance, Slovenia, Bosna and Herzegovina