The consequences of changing conditions of the European dairy sector for the strategies of dairy companies

Weindlmaier, Hannes (author)

This contribution deals with the consequences of changing conditions of the European dairy sector. Important influences discussed are the decisions of the Mid-Term-Review of the Common Agricultural Policy, the enlargement of the European Union to include the countries of Central and Eastern Europe and the concentration and globalisation of the food trade. Based on these changes, the dairy industry has to adjust their strategies. Of great importance for future competitiveness is the size of dairy companies and plants, as large enterprises and plants have several economic advantages, if an optimal size corresponds with a good job performed by the management of the company. Important alternative strategies like the cost leadership strategy, the differentiation strategy, the focus strategy and internationalisation are discussed and assessed with respect to their possible contribution to retain respectively to improve competitiveness of dairy enterprises. It is concluded that within a period of ten years the face of the European dairy sector will change quite extensively. Only those enterprises will survive which in time actively implement strategies, which are a suitable answer to the changing conditions.

• Language: English
• Keywords: milk production, dairy sector, conditions, EU enlargement, globalisation, strategies, competitivity
• Work type: Not categorized
• Typology: 1.02 - Review Article
• Organization: BF - Biotechnical Faculty
• Publisher: Biotehniška fakulteta
• Year: 2004
• Number of pages: Str. 63-80
• Numbering: Letn. 84, št. 1
• PID: 20.500.12556/RUL-61507
• UDC: 637.1
• ISSN on article: 1581-9175
• COBISS.SI-ID: 1678216
• Publication date in RUL: 10.07.2015

Record is a part of a journal

• Title: Acta agriculturae Slovenica
• Shortened title: Acta agric. Slov.
• Publisher: Biotehniška fakulteta
• ISSN: 1581-9175
• COBISS.SI-ID: 213840640

Secondary language

• Language: Slovenian

Abstract

Prispevek analizira posledice spremenjenih pogojev, v katerih deluje evropsko mlekarstvo. Obravnava pomemben vpliv odločitev srednjeročnega poročila o Skupni kmetijski politiki, širitev Evropske Skupnosti z vključitvijo držav Srednje in Vzhodne Evrope ter koncentracijo in globalizacijo trgovine. Upoštevaje te spremembe mora mlekarska industrija prilagoditi svoje strategije. Velikega pomena za konkurenčnost v prihodnosti je velikost mlekarskih firm in obratov, ker imajo ob dobrem upravljanju veliki obrati in podjetja številne prednosti. Podan je pregled pomembnih alternativnih strategij, kot so strategija cene vodenja, strategija diferenciacije, strategija fokusiranja in strategija internacionalizacije ter diskusija možnega doprinosa teh strategij k večji konkurenčnosti mlekarskih podjetij. Podana je napoved, da se bo stanje v evropski mlekarski industriji v naslednjih desetih letih močno spremenilo. Preživela bodo samo tista podjetja, ki bodo aktivno in pravočasno uveljavila strategije, ki pomenijo ustrezen odgovor na spremenjene pogoje.

• Keywords: mlekarstvo, pogoji, širitev EU, globalizacija, strategije, konkurenčnost