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Izrekanje, razumevanje in interpretacija : struktura komuniciranja v procesu raziskovanja javnega mnenja
Uhan, Samo (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/dr/dr41Uhan.PDF New window

Abstract
V članku avtor kritično obravnava posebnosti anketne komunikacije. Ugotavlja, da ima anketni intervju hkrati značilnosti komunikacije vsakdanjega življenja in metodološko rigorozne, standardizirane konverzacije z namenom. Avtor ugotavlja, da dvojnost anketne komunikacije pomembno vpliva na veljavnost anketne meritve. Za oblikovanje odgovora z respondentove perspektive namreč ne zadošča semantično razumevanje raziskovalčevih zahtev, marveč mora oblikovati presežek pomena informacij in intenc raziskovalcev. V tem smislu se moramo posloviti od prepričanja o nevtralnosti instrumenta, s katerim objektivno beležimo reakcije respondentov. To velja še toliko bolj, če je abstraktnost problematike visoka in na ta način vstopa v ospredje respondentova psihična in simbolna strukturiranost.

Language:Slovenian
Keywords:ankete, intervju, komunikacija, raziskovanje
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2002
Number of pages:str. 53-61
Numbering:Let. 18, št.41
UDC:316.653
ISSN on article:0352-3608
COBISS.SI-ID:21908829 Link is opened in a new window
Views:627
Downloads:154
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Record is a part of a journal

Title:Družboslovne razprave
Shortened title:Družbosl. razpr.
Publisher:Slovensko sociološko društvo, Fakulteta za družbene vede
ISSN:0352-3608
COBISS.SI-ID:7530242 New window

Secondary language

Language:English
Abstract:
The article critically discusses the special role of survey communication. It emphasizes the doubleness of survey communication. Namely, survey communication contains the elements of everyday conversation and the limitations of standardized interview at the same time. From the author's point the fact of doubleness has certain implications for the survey validity.For the respondent namely semantic comprehension of the researcher's directions is insufficient. The respondent has to shape excess meaning of information available to him. Accordingly we have to abandon the belief that instrument is a neutral stimulus which provokes a reaction that has only to berecorded objectively. This holds all the more so when the topic is highly abstract and thus penetrates to the forefront of the respondent's psychic and symbolic structulatization.

Keywords:opinion poll, interview, communication, research

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