izpis_h1_title_alt

Retorične razsežnosti institucionalnega diskurza
Škerlep, Andrej (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/tip/tip20014Skerlep.PDF This link opens in a new window

Abstract
Članek obravnava točke sovpadanja med retoriko in odnosi z javnostmi ter pri tem kritizira dominantno paradigmo teorije odnosov z javnostmi zaradi pomankanja interesa v retorični razsežnosti institucionalnega diskurza. Predstavi ozko in široko pojmovanje retorike, pri čemer se prvo usmerja na prepričevalni in argumentativni diskurz, drugo pa na vse vrste diskurza. Predlagano je, da lahko široko pojmovanje retorike ponudi hevristiko za analizo tehnik odnosov z javnostmi kot žanrskega repertorja diskurza odnosov z javnostmi. V drugem delu se članek usmeri na prikaz ozkega pojmovanja retorike kot prepričevalnega argumentativnega diskurza in razvije tezo, da morajo biti ključne managerske odločitve argumentativno upravičene v institucionalnem diskurzu. V tej luči je na koncu članka je predstavljen Toulminov model argumentacije kot posebno primeren za analizo institucionalnega diskurza.

Language:Slovenian
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:2001
Number of pages:Str. 543-559
Numbering:Let. 38, št. 4
UDC:659.3/.4
ISSN on article:0040-3598
COBISS.SI-ID:20901213 This link opens in a new window
Views:666
Downloads:142
Metadata:XML RDF-CHPDL DC-XML DC-RDF
 
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
:
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Record is a part of a journal

Title:Teorija in praksa
Shortened title:Teor. praksa
Publisher:Visoka šola za politične vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:Unknown
Abstract:
The article explores the points of convergence between rhetoric and public relations and criticizes the dominant paradigm of public relations theory for lack of attention paid to rhetorical dimensions of corporate discourse. The narrow and broad conceptions of rhetoric are presented, the first characterizing rhetoric with persuasive and argumentative discourse, and the second with different types of discourse. It is suggested that elements of the broad conception of rhetoric could provide heuristics for analyzing public relations techniques as a "genre repertoire" of public relations discourse. In the second part, an inquiry into the narrow conception of rhetoric as persuasive and argumentative discourse is made. It is argued that in corporatediscourse key managerial decisions have to be justified in argumentation in corporate discourse. At the end, Toulmin's model of argumentation is suggested as especially suitable for analysis of argumentative nature of corporate discourse.


Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back