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Od krize in analize identitete odnosov z javnostmi do raziskovalnega polja upravljanja s korporativno identiteto
Podnar, Klement (Author), Golob, Urša (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/tip/tip20014PodnarGolob.PDF This link opens in a new window

Abstract
V prispevku se avtorja ukvarjata s problematiko razvoja odnosov z javnostmi in njihove vloge pri razumevanju korporativne identitete. Skozi pregled izbranih člankov revije Public Opinion Quarterly od leta 1937 do leta 1970, skušata oblikovati "zgodbo o identiteti" discipline. Ugotavljata, da so bili odnosi z javnostmi nekoč neposredno povezani z raziskovanjem javnega mnenja, kasneje pa so se oddaljili in se osredotočili na širše področje upravljanja in doseganja različnih javnosti. Že od začetka so predmet znanstvenega zanimanja. Pomembno mesto imajo na področju raziskovanja korporativne identitete, kjer s svojim korpusom znanja pomagajo pri razjasnitvi konceptov. Avtorja si na koncu zastavita nekatera vprašanja, ki naj bi pomagala razsvetliti krizo identitete, s katero se srečuje disciplina odnosov z javnostmi v obdobju pozne moderne.

Language:Slovenian
Keywords:odnosi z javnostmi, identiteta, celostna podoba, javno mnenje
Work type:Not categorized (r6)
Tipology:1.02 - Review Article
Organization:FDV - Faculty of Social Sciences
Year:2001
Number of pages:str. 560-582
Numbering:Letn. 38, št. 4
UDC:659.4
ISSN on article:0040-3598
COBISS.SI-ID:20755037 Link is opened in a new window
Views:584
Downloads:134
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Record is a part of a journal

Title:Teorija in praksa
Shortened title:Teor. praksa
Publisher:Visoka šola za politične vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:Unknown
Abstract:
In the article authors discuss the problem of public relations historical development and its part in understanding of corporate identity. They try to establish a "story of identity" through review of selected articles from Public Opinion Quarterly from the year 1937 to 1970. They note that public relations were once a part of public opinion science but have latter become focused on management field and interested in reaching different publics. From the very beginning they were a subject of academic interest. Public relations discipline plays an important role in corporate identity field where it helps to clear up some concepts concerning corporate identity, image and reputation. At the end authors raise some questions which should help to clarify the identity crisis of public relations discipline in postmodern era.

Keywords:public relations, identity, image, public opinion

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