Od krize in analize identitete odnosov z javnostmi do raziskovalnega polja upravljanja s korporativno identiteto

Podnar, Klement (author), Golob, Urša (author)

V prispevku se avtorja ukvarjata s problematiko razvoja odnosov z javnostmi in njihove vloge pri razumevanju korporativne identitete. Skozi pregled izbranih člankov revije Public Opinion Quarterly od leta 1937 do leta 1970, skušata oblikovati "zgodbo o identiteti" discipline. Ugotavljata, da so bili odnosi z javnostmi nekoč neposredno povezani z raziskovanjem javnega mnenja, kasneje pa so se oddaljili in se osredotočili na širše področje upravljanja in doseganja različnih javnosti. Že od začetka so predmet znanstvenega zanimanja. Pomembno mesto imajo na področju raziskovanja korporativne identitete, kjer s svojim korpusom znanja pomagajo pri razjasnitvi konceptov. Avtorja si na koncu zastavita nekatera vprašanja, ki naj bi pomagala razsvetliti krizo identitete, s katero se srečuje disciplina odnosov z javnostmi v obdobju pozne moderne.

• Language: Slovenian
• Keywords: odnosi z javnostmi, identiteta, celostna podoba, javno mnenje
• Work type: Not categorized
• Typology: 1.02 - Review Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2001
• Number of pages: Str. 560-582
• Numbering: Letn. 38, št. 4
• PID: 20.500.12556/RUL-5587
• UDC: 659.4
• ISSN on article: 0040-3598
• COBISS.SI-ID: 20755037
• Publication date in RUL: 11.07.2014

Record is a part of a journal

• Title: Teorija in praksa : revija za družbena vprašanja
• Shortened title: Teor. praksa
• Publisher: Fakulteta za družbene vede
• ISSN: 0040-3598
• COBISS.SI-ID: 763652

Secondary language

• Language: Unknown

Abstract

In the article authors discuss the problem of public relations historical development and its part in understanding of corporate identity. They try to establish a "story of identity" through review of selected articles from Public Opinion Quarterly from the year 1937 to 1970. They note that public relations were once a part of public opinion science but have latter become focused on management field and interested in reaching different publics. From the very beginning they were a subject of academic interest. Public relations discipline plays an important role in corporate identity field where it helps to clear up some concepts concerning corporate identity, image and reputation. At the end authors raise some questions which should help to clarify the identity crisis of public relations discipline in postmodern era.

• Keywords: public relations, identity, image, public opinion