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Posebnosti storitvene znamke : diplomsko delo
ID Trkman, Mojca (Author), ID Rojšek, Iča (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/trkman1608.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, storitvene znamke, podjetje, identiteta podjetja, image, kvaliteta, potrošnik, vrednost
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Trkman]
Year:2004
Number of pages:43 str., 3 str. pril.
PID:20.500.12556/RUL-4995 This link opens in a new window
UDC:339.138
COBISS.SI-ID:15234534 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1396
Downloads:276
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Language:Unknown
Keywords:marketing, trademarks, service mark, enterprises, corporate identity, image, quality, consumer, value

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