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Preoblikovanje blagovne znamke kot pomemben element strategije podjetja : magistrsko delo
ID Umek, Simona (Author), ID Antončič, Boštjan (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/umek402.pdf This link opens in a new window

Language:Slovenian
Keywords:podjetje, management, strateški management, trženje, strategija trženja, blagovne znamke, upravljanje, spremembe
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Umek]
Year:2004
Number of pages:90 str.
PID:20.500.12556/RUL-4746 This link opens in a new window
UDC:658
COBISS.SI-ID:14924774 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1225
Downloads:177
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Language:Unknown
Keywords:enterprises, management, strategic management, marketing, marketing strategy, trademarks, management and control, changes

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