Researching communication : the interpretive approach between theory and practice

Uhan, Samo (author)

A proper understanding of communication research and the way it has been carried out cannot emerge without some consideration of the theoretical backgrounds of the different methodological approaches to communication analysis. In the last few years the most important progress has been made in the field of so called reflexive methodology. According to Alvesson and Sköldberg, the syntagm reflexive methodology (2000) denotes complex relationships between the knowledge-development processes and variable contexts in which knowledge develops, including all actors. The aim of the paper in that sense is to present some influences of the poststructuralist theory that are relevant to qualitative methodological strategies in communication studies. The paper begins with presenting the key theses of structuralist and poststructuralist approaches. This is followed by the section devoted to the central figure of Derrida and deconstruction. Then an illustration is given of some of the implications of poststructuralism for empirical research of communication. In that part also some specific proposals are offered on possible ways of coping with the complexity of the research process. The paper closes with a discussion opening some space for more critical evaluation.

• Language: English
• Work type: Not categorized
• Typology: 1.01 - Original Scientific Article
• Organization: FDV - Faculty of Social Sciences
• Year: 2013
• Number of pages: Str. 19-38
• Numbering: God. 19, br. 1
• PID: 20.500.12556/RUL-45543
• UDC: 303:316.77
• ISSN on article: 1330-6928
• COBISS.SI-ID: 32138333
• Publication date in RUL: 10.07.2015

Record is a part of a journal

• Title: Medijska istraživanja. znanstveno-stručni časopis za novinarstvo i medije
• Shortened title: Medijska istraž.
• Publisher: Doron, Fakultet političkih nauka
• ISSN: 1330-6928
• COBISS.SI-ID: 16248157

Secondary language

• Language: Croatian

Abstract

Ne može doći do pravilnog razumijevanja istraživanja komunikacije i načina na koji je ono provedeno bez razmatranja teorijske pozadine različitih metodoloških pristupa analizi komunikacije. Posljednjih nekoliko godina najvažniji je napredak postignut na području takozvane refleksivne metodologije. Prema Alvessonu i Sköldbergu, sintagma refleksivne metodologije (2000) označuje složen odnos između procesa razvijanja znanja i varijabilnih konteksta u kojima se znanje razvija, uključujući sve njihove sudionike. Cilj ovog rada u tom smislu jest predstaviti neke utjecaje poststrukturalne teorijek oji su relevantni kvalitativno metodološkim strategijama u istraživanjima komunikacije. Rad počinje predstavljanjem ključnih teza strukturalističkih i poststrukturalističkih pristupa. Tome slijedi dio posvećen središnjoj figure Derridea i dekonstrukciji. Potom je dana ilustracija nekih implikacija poststrukturalizma za empirijsko istraživanje komunikacije. U tom su dijelu također ponuđeni neki mogući načini nošenja sa složenošću istraživačkog postupka. Rad završava raspravom koja otvara prostor za daljnju kritičku evaluaciju.