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Influence of sociability factors on social cohesion in web forums
ID
Petrič, Gregor
(
Author
),
ID
Petrovčič, Andraž
(
Author
)
URL - Presentation file, Visit
http://ccnr.infotech.monash.edu/assets/docs/prato2009/prato2009papers/petric.pdf
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Abstract
Social cohesion of online communities is considered a social glue that holds together a group of people, communicating and interacting on the internet and which allows this group to efficiently confront with pressures, coming from within or outside the online community. In this paper a particular definition of social cohesion of online community is presented, which introduces its three core dimensions: participation, sense of community and interpersonal trust - concepts that are considered in the literature on online communities as vital for their sustainability. The purpose of the paper is to empirically verify how decisions of community managers on sociability factors that model social interaction in a community influence the three dimensions of social cohesion. On a sample of 48 Slovenian web forums data were collected for the presence of various sociability factors and with a web survey of 1962 members from these forums the core dimensions of social cohesion were measured. The results of hierarchical linear modeling indicate that community managers can influence the social cohesion only to small extent and that their decisions might also give rise to undesired latent consequences.
Language:
English
Work type:
Not categorized
Typology:
1.08 - Published Scientific Conference Contribution
Organization:
FDV - Faculty of Social Sciences
Year:
2010
Number of pages:
12 str.
PID:
20.500.12556/RUL-45045
UDC:
316.4
COBISS.SI-ID:
29244765
Publication date in RUL:
10.07.2015
Views:
1333
Downloads:
160
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