Spletno trženje in primer spletne knjigarne Emka.si : diplomsko delo

Firm, Gorazd (author), Kovačič, Andrej (mentor)

• Language: Slovenian
• Keywords: informacijski sistemi, informacijska tehnologija, Internet, elektronsko poslovanje, elektronsko trženje, trženje, tržne raziskave, podatki, odnosi s strankami, oglas, lojalnost, case study, knjigotrštvo, Emka.si
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [G. Firm]
• Year: 2003
• Number of pages: 48 str.
• PID: 20.500.12556/RUL-4299
• UDC: 004.738.5
• COBISS.SI-ID: 14327014
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: information systems, information technology, Internet, electronic commerce, electronic marketing, marketing, market research, data, customer relationship, advertisement, loyalty, case study, bookselling