Tržno komuniciranje in zakonske določbe : diplomsko delo

Fijavž, Klavdija (author), Peljhan, Darja (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, ekonomska propaganda, oglas, pospeševanje prodaje, direktno trženje, odnosi z javnostjo, regulacija, pravilniki, kodeksi, alkoholne pijače, zdravila, otroci
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Fijavž]
• Year: 2003
• Number of pages: 46 str., 18 str. pril.
• PID: 20.500.12556/RUL-4227
• UDC: 339.138
• COBISS.SI-ID: 14224614
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, business communication, advertising, advertisement, sales promotion, direct selling, public relations, regulation, regulations, codices, alcoholic drinks, medicine, children