Zvestoba uporabnikov do blagovne znamke ponudnika internetnih storitev : diplomsko delo

Bernik, Nina (author), Damjan, Janez (mentor)

• Language: Slovenian
• Keywords: informacijska tehnologija, Internet, elektronsko poslovanje, prodaja, blagovne znamke, image, identiteta podjetja, lojalnost, raziskave, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Bernik]
• Year: 2003
• Number of pages: 45 str., XVII str. pril.
• PID: 20.500.12556/RUL-4086
• UDC: 004.738.5
• COBISS.SI-ID: 14060262
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: information technology, Internet, electronic commerce, sales, trademarks, image, corporate identity, loyalty, research, analysis