Globalni vplivi na trženjsko komuniciranje zdravil brez recepta v Sloveniji : magistrsko delo

Vitezič, Petra (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: Slovenija, farmacevtska industrija, zdravila, trženje, poslovno komuniciranje, globalizacija, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Vitezič]
• Year: 2009
• Number of pages: I, 80 str., 9 str. pril.
• PID: 20.500.12556/RUL-40815
• UDC: 339.138
• COBISS.SI-ID: 18451942
• Publication date in RUL: 10.07.2015

VITEZIČ, Petra, 2009, Globalni vplivi na trženjsko komuniciranje zdravil brez recepta v Sloveniji : magistrsko delo [online]. Master’s thesis. Ljubljana : P. Vitezič. [Accessed 16 July 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/vitezic3778.pdf

Secondary language

• Language: Unknown
• Keywords: Slovenia, pharmaceutical industry, medicine, marketing, business communication, globalization, analysis