Primerjalna analiza trženjskih pristopov originatorskih in generičnih proizvajalcev zdravil ob izteku patentne zaščite zdravila : magistrsko delo

Pegam, Matej (author), Potočnik, Vekoslav (mentor)

• Language: Slovenian
• Keywords: farmacevtska industrija, zdravila, intelektualna lastnina, avtorsko pravo, patenti, trženje, strategija trženja, komparacije
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: V Ljubljani
• Publisher: [M. Pegam]
• Year: 2008
• Number of pages: IV, 98 str.
• PID: 20.500.12556/RUL-40758
• UDC: 339.138
• COBISS.SI-ID: 18234342
• Publication date in RUL: 10.07.2015

Secondary language

• Language: Unknown
• Keywords: pharmaceutical industry, medicine, intelectual property, copyright law, patents, marketing, marketing strategy, comparisons