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Primerjalna analiza trženjskih pristopov originatorskih in generičnih proizvajalcev zdravil ob izteku patentne zaščite zdravila : magistrsko delo
ID Pegam, Matej (Author), ID Potočnik, Vekoslav (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pegam3696.pdf This link opens in a new window

Language:Slovenian
Keywords:farmacevtska industrija, zdravila, intelektualna lastnina, avtorsko pravo, patenti, trženje, strategija trženja, komparacije
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:V Ljubljani
Publisher:[M. Pegam]
Year:2008
Number of pages:IV, 98 str.
PID:20.500.12556/RUL-40758 This link opens in a new window
UDC:339.138
COBISS.SI-ID:18234342 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1704
Downloads:235
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Language:Unknown
Keywords:pharmaceutical industry, medicine, intelectual property, copyright law, patents, marketing, marketing strategy, comparisons

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