Interaktivni mediji v tržnem komuniciranju : diplomsko delo

Perenič, Mateja (author), Jerman-Blažič, Borka (mentor)

• Language: Slovenian
• Keywords: trženje, komuniciranje, poslovno komuniciranje, informacijska tehnologija, Internet, oglas, ekonomska propaganda, odnosi z javnostjo, direktno trženje, pospeševanje prodaje
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Perenič]
• Year: 2002
• Number of pages: 48 str.
• PID: 20.500.12556/RUL-3420
• UDC: 339.138
• COBISS.SI-ID: 13119974
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, communications, business communication, information technology, Internet, advertisement, advertising, public relations, direct selling, sales promotion