Promocijski splet blagovne znamke Goodyear na trgih nekdanje Jugoslavije : diplomsko delo

Pipan, Klemen (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, gumarska industrija, industrijsko podjetje, Sava tires, poslovanje podjetja, zunanja trgovina, izvoz, trženje, poslovno komuniciranje, pospeševanje prodaje, direktno trženje, promocija
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Pipan]
• Year: 2002
• Number of pages: 46 str.
• PID: 20.500.12556/RUL-3316
• UDC: 339.138
• COBISS.SI-ID: 13048550
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, rubber industry, industrial enterprises, Sava tires, company performance, foreign trade, exports, marketing, business communication, sales promotion, direct selling, promotion