Internacionalizacija v trgovini na drobno : primer Mercator

Ruzzier, Mitja (author), Antončič, Boštjan (mentor)

• Language: Slovenian
• Keywords: Slovenija, podjetje, poslovanje podjetja, trgovinsko podjetje, prodaja na drobno, internacionalizacija, trg, image, modeli, trženje, poslovno komuniciranje, poslovna strategija, primeri
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Ruzzier]
• Year: 2002
• Number of pages: 87 str.
• PID: 20.500.12556/RUL-3066
• UDC: 339.13
• COBISS.SI-ID: 12723686
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, enterprises, company performance, commercial enterprise, retail trade, internationalization, market, image, models, marketing, business communication, business strategy, cases