This thesis discusses the redesign of the Beenius company website with an emphasis on user experience. The redesign of a website occurs in the following key stages: strategy, plan, design, implementation, optimization, analysis and publication. Since the primary objective is to improve user experience, all phases from strategy to implementation have to be considered. In the strategic phase, we examine the current situation and the factors that lead to the decision of redesigning the website. Based on the analysis performed in the first stage, we define the content of the website and architecture in the next stage. In the design phase, we prepare the wireframes to be reviewed by the customer and, if necessary, corrected according to their instructions. The most important part is the story, which is also prepared during the design phase. It is necessary to define the text and choose the images that convey a strong message that turns the user into a customer as soon as possible.
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