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Pristopi uvajanja blagovne znamke Mura na švedski trg : diplomsko delo
Švec, Nataša (Author), Makovec Brenčič, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/svec77.pdf This link opens in a new window
Language:Slovenian
Keywords:Slovenija, Švedska, podjetje, tekstilna industrija, Mura, trženje, izvoz, faze, marketing mix, globalizacija, trg, distribucija, blagovne znamke, case study
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2001
Publisher:[N. Švec]
Number of pages:46 str.
Place:Ljubljana
UDC:339.13
COBISS.SI-ID:12242918 Link is opened in a new window
Views:673
Downloads:225
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Language:Unknown
Keywords:Slovenia, Sweden, enterprises, textile industry, Mura, marketing, exports, phases, marketing mix, globalization, market, distribution, trademarks, case study

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