Pristopi uvajanja blagovne znamke Mura na švedski trg : diplomsko delo

Švec, Nataša (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, Švedska, podjetje, tekstilna industrija, Mura, trženje, izvoz, faze, marketing mix, globalizacija, trg, distribucija, blagovne znamke, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Švec]
• Year: 2001
• Number of pages: 46 str.
• PID: 20.500.12556/RUL-2927
• UDC: 339.13
• COBISS.SI-ID: 12242918
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, Sweden, enterprises, textile industry, Mura, marketing, exports, phases, marketing mix, globalization, market, distribution, trademarks, case study