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Pristopi uvajanja blagovne znamke Mura na švedski trg : diplomsko delo
ID Švec, Nataša (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/svec77.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, Švedska, podjetje, tekstilna industrija, Mura, trženje, izvoz, faze, marketing mix, globalizacija, trg, distribucija, blagovne znamke, case study
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Švec]
Year:2001
Number of pages:46 str.
PID:20.500.12556/RUL-2927 This link opens in a new window
UDC:339.13
COBISS.SI-ID:12242918 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1623
Downloads:380
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Secondary language

Language:Unknown
Keywords:Slovenia, Sweden, enterprises, textile industry, Mura, marketing, exports, phases, marketing mix, globalization, market, distribution, trademarks, case study

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