Razvoj trženja dogodka na primeru festivala Magdalena : diplomsko delo

Podjavoršek, Marko (author), Damjan, Janez (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, storitve, diferenciacija proizvodov, marketing mix, poslovno okolje, cena, prodaja, poslovno komuniciranje, kadri, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Podjavoršek]
• Year: 2001
• Number of pages: 52 str.
• PID: 20.500.12556/RUL-2924
• UDC: 339.13
• COBISS.SI-ID: 12241638
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, marketing, services, differentiation, marketing mix, business environment, price, sales, business communication, personnel, case study