Inclusion of consumers in the forming of wood fuel trade market on the pattern of questionnaired households

Leskovec, Benjamin (author), Winkler, Iztok (author)

The research of wood fuel trade is market management oriented at household level. We devoted our attention to determine the key questions, market segmentation and market potentials. 909 households, which took part in the questionnaire and received financial support to purchase a wood biomass boilerfrom 2003 until 2006, represented our data source. The analysed pattern of questionnaired households indicates a vast unrealized developmental potential at placing additional quantities of chunkwood and forest chips on the market. Own forests still represent the most important heating source in households. Switching to wood biomass heating is practiced particularly by fuel oil consumers. Since the consumer has been placed into the centre of our research, we present some fundamental findings on product making and product development, its price, sale, promotion and management control. Our findings indicate that right business decisions and the ability to adjust to the marketfluctuation enable us good developmental possibilities.

• Language: English
• Keywords: wood biomass, wood fuel trade, households, market management, chunkwood, forest chips, pellets, Slovenia
• Work type: Scientific work
• Typology: 1.01 - Original Scientific Article
• Organization: BF - Biotechnical Faculty
• Year: 2007
• Number of pages: Str. 63-75
• Numbering: Št. 83
• PID: 20.500.12556/RUL-28820
• UDC: 630*83:630*9(497.4)=163.6
• ISSN on article: 0351-3114
• COBISS.SI-ID: 1961894
• Publication date in RUL: 11.07.2014

Record is a part of a journal

• Title: Zbornik gozdarstva in lesarstva. forest and wood science & technology
• Shortened title: Zb. gozd. lesar.
• Publisher: Gozdarski inštitut Slovenije, Biotehniška fakulteta, Oddelek za gozdarstvo in obnovljive gozdne vire, Biotehniška fakulteta, Oddelek za lesarstvo
• ISSN: 0351-3114
• COBISS.SI-ID: 6206978

Secondary language

• Language: Slovenian
• Title: Vključevanje potrošnikov v oblikovanje trga lesne biomase na primeru anketiranih gospodinjstev

Abstract

Raziskava trga lesne biomase je usmerjena v tržno poslovanje na ravni gospodinjstev. Posveča se definiranju ključnih vprašanj, segmentaciji tržišča ter tržnemu potencialu. Vir podatkov je 909 anketiranih prejemnikov finančnih vzpodbud za nakup kotla na lesno biomaso v letih od 2003 do vključno 2006. Vzorec anketiranih gospodinjstev kaže velik in nedosežen potencial pri plasiranju dodatnih količin sekancev in polen na trg. Lasten gozd je še vedno najpomembnejši vir goriva. Prehajanje na ogrevanje z lesno biomaso je največjepri potrošnikih kurilnega olja. Ker je bil potrošnik postavljen v središče raziskave, smo podali temeljne ugotovitve o ustvarjanju in razvoju proizvoda, ceni, prodaji, promociji in kontroli poslovanja. Ugotovitve kažejo,da pravilne poslovne odločitve in sposobnost prilagajanja gibanju trga odpirajo dobre razvojne možnosti.

• Keywords: lesna biomasa, trg lesne biomase, gospodinjstva, tržno poslovanje, marketing-mix, polena, sekanci, peleti, Slovenija