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Vpliv kulture na nakup izdelkov pri generaciji Z : zaključna strokovna naloga visoke poslovne šole
ID Molk, Mojca (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/molk233.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, tržne raziskave, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, kultura, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Molk
Year:2012
PID:20.500.12556/RUL-28429 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21758438 This link opens in a new window
Publication date in RUL:11.07.2014
Views:2834
Downloads:152
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Language:Unknown
Keywords:marketing, market research, consumer behaviour, consumer psychology, purchasing, decision making, culture, research, analysis

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