Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov : magistrsko delo

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Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov : magistrsko delo
ID Žbontar Škraba, Janja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zbontar1096-B.pdf This link opens in a new window

Language:	Slovenian
Keywords:	podjetje, družbena odgovornost, blagovne znamke, lojalnost, meritve, zadovoljstvo, potrošnik, raziskave, analiza
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[J. Žbontar Škraba]
Year:	2013
Number of pages:	III, 63, 25 str.
PID:	20.500.12556/RUL-28413
UDC:	339.138
COBISS.SI-ID:	21691110
Publication date in RUL:	11.07.2014
Views:	1692
Downloads:	171
Metadata:
:	ŽBONTAR ŠKRABA, Janja, 2013, Vpliv zaznane družbene odgovornosti podjetij na zvestobo porabnikov : magistrsko delo [online]. Master’s thesis. Ljubljana : J. Žbontar Škraba. [Accessed 3 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/zbontar1096-B.pdf Copy citation
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Keywords:	enterprises, social responsibility, trademarks, loyalty, measurements, satisfaction, consumer, research, analysis

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