The paper problematizes normative mechanisms in teenage minors related to subjectivation processes, and gender identities from the "the self" perspective, and analyses the selected concepts and scientific facts, arguing that the norms of engendering and also sexualisation introduced by the epistemological input of EU grand referential survey quantitative research on the internet risks do not correspond to the contemporary interpretations of gender (and sexualities). Thus they do not transcend the dominant norms, which are sustained and recycled by new media. According to the Slovenian qualitative research the adolescent minors have ambivalent attitude towards the latter, in spite of submissiveness. But they exhibit criticism towards intrusiveness of certain new media commercial contents, which is not included in European survey.
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