Woman body as an advertising object is an antropological discussion in which concrete examples of advertising, focused on women's magazines. From various range of advertising objects I decided to speak about the most frequent one, which is used in different advertising contexts, in different advertisments (from fashion to cars). Human body becomes an important object in advertising camapaigns, which we adore, canonize, eroticize, feminize . Most examples are within the context of fashion, with a fashion photography as one of the already standardized media tehnologies. So the conclusions of this essay are not just the topics for further discussion but also the arguments about the fact that advertising is everyday more involved and connected with other sources in creating the structure of everyday life and how impacts visualisation and aesthetisation of contemporary media with the prediction of it's changes in the future media culture.
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