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Strateško načrtovanje odnosov z javnostmi
Ašanin-Gole, Pedja (Author)

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/db/pdfs/tip19994asaningole.pdf This link opens in a new window

Abstract
Članek se najprej osredotoča na iskanje odgovora na vprašanje, zakaj so odnosi z javnostmi del strateškega managementa, saj, v nasprotnem ne bi bili potrebni niti modeli za njegovo načrtovanje. Nato primerja najbolj znane modele strateškega načrtovanja odnosov z javnostmi ter nazadnje predlaga uporabo odzivnega razvojnega modela strateškega načrtovanja tudi za načrtovanje odnosov z javnostmi in organizacijskega komuniciranja. Poleg teoretične utemeljitve modela avtor ob koncu poda tudi praktični prikaz uporabe "cluster" analize pri snovanju strategij.

Language:Slovenian
Keywords:strateško planiranje, odnosi z javnostmi, upravljanje, organizacijsko komuniciranje, modeli
Work type:Not categorized (r6)
Tipology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Year:1999
Number of pages:str. 544-557
Numbering:Letn. 36, št. 4
UDC:659
ISSN on article:0040-3598
COBISS.SI-ID:19328349 Link is opened in a new window
Views:873
Downloads:324
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Record is a part of a journal

Title:Teorija in praksa
Shortened title:Teor. praksa
Publisher:Visoka šola za politične vede
ISSN:0040-3598
COBISS.SI-ID:763652 This link opens in a new window

Secondary language

Language:Unknown
Abstract:
Article is in the first place concentrating on finding an answer to the question why public relations are part of strategic management, because otherwise there would be no need for its planning models. Then it compares most known models of strategic public relations planning and at the end it proposes use of strategic planning developing responsive model also for the planning of public relations and organizational communication. Beside theoretical argumentation of the model, at the end of the article author gives also practical review of cluster analyses use at strategies planning.

Keywords:strategic planning, public relations, management, organizacijsko komuniciranje, model

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