Monetizacija osebne blagovne znamke vplivneža s prodajo kozmetičnih izdelkov

Pivk, Asja Bonnie (author), Zupan, Blaž (mentor), Drnovšek, Mateja (member of the commission for defense), Lindič, Jaka (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, blagovne znamke, kozmetika, monetizacija
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. B. Pivk
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 60, 55 str.)
• PID: 20.500.12556/RUL-189931
• UDC: 339.138
• COBISS.SI-ID: 286321923
• Publication date in RUL: 19.10.2026

Secondary language

• Language: English
• Title: Monetization of a personal influencer brand through the sale of cosmetic products
• Keywords: marketing, electronic marketing, social networks, influencers, brands, cosmetics, monetization