Optimizacija digitalnega oglaševanja s pomočjo umetne inteligence : analiza digitalne agencije

Berkopec Colja, Blaž (author), Budler, Marko (mentor), Indihar Štemberger, Mojca (member of the commission for defense), Jaklič, Jurij (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, umetna inteligenca, veliki jezikovni modeli, oglas, oglaševanje, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: B. Berkopec Colja
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 55, 2 str.)
• PID: 20.500.12556/RUL-189910
• UDC: 339.138
• COBISS.SI-ID: 285888771
• Publication date in RUL: 19.10.2026

Secondary language

• Language: English
• Title: Digital advertising optimization with artificial intelligence : a digital agency analysis
• Keywords: marketing, electronic marketing, artificial intelligence, large language models, advertisement, advertising, cases