Small destination customer-based brand equity : the case of Benečija

Trinco, Benedetta (author), Konečnik Ruzzier, Maja (mentor), Vida, Irena (member of the commission for defense), Kolbl, Živa (member of the commission for defense)

• Language: English
• Keywords: tourism, destination, marketing, brands, property, models, cases, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: B. Trinco
• Year: 2023
• Number of pages: II, 89, 179 str.
• PID: 20.500.12556/RUL-189298
• UDC: 339.138
• COBISS.SI-ID: 187245571
• Publication date in RUL: 02.10.2026

Secondary language

• Language: Slovenian
• Title: Premoženje znamke v očeh uporabnikov za manjšo turistično destinacijo: primer Benečije
• Keywords: turizem, destinacija, trženje, blagovne znamke, premoženje, modeli, primeri, analiza