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The impact of the public relations during the introduction of a new tobacco category on market
ID Chaloski, Mihailo (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window, ID Tekavčič, Metka (Member of the commission for defense), ID Kos Koklič, Mateja (Member of the commission for defense)

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Language:English
Keywords:marketing, public relations, new products, life cycle, tobacco industry, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:M. Chaloski
Year:2023
Number of pages:III, 57, 12 str.
PID:20.500.12556/RUL-189295 This link opens in a new window
UDC:339.138
COBISS.SI-ID:171751171 This link opens in a new window
Publication date in RUL:02.10.2026
Views:118
Downloads:45
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Secondary language

Language:Slovenian
Title:Vpliv odnosov z javnostmi na uvajanje nove kategorije tobaka na trg
Keywords:trženje, odnosi z javnostjo, novi proizvodi, življenjski ciklus, tobačna industrija, raziskave, analiza

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