Perceived quality effects : the case of Illy Caffè

De Benedittis, Tea (author), Konečnik Ruzzier, Maja (mentor), Vida, Irena (member of the commission for defense), Kolar, Tomaž (member of the commission for defense)

• Language: English
• Keywords: marketing, brands, quality, coffee, research, analysis, hypotheses testing
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. De Benedittis
• Year: 2022
• Number of pages: III, 57, 9 str.
• PID: 20.500.12556/RUL-189286
• UDC: 339.13
• COBISS.SI-ID: 138752259
• Publication date in RUL: 02.10.2026

Secondary language

• Language: Slovenian
• Title: Učinki zaznane kakovosti : primer Illy kave
• Keywords: trženje, blagovne znamke, kvaliteta, kava, raziskave, analiza, preizkušanje domnev