The impact of social media influencers on consumers' investment decisions

Škobić, Lejla (author), Kos Koklič, Mateja (mentor), Vida, Irena (member of the commission for defense), Kolar, Tomaž (member of the commission for defense)

• Language: English
• Keywords: capital market, savings, investments, personal finance, social networks, influencers, decision making, information
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Škobić
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 58, 16 str.)
• PID: 20.500.12556/RUL-189271
• UDC: 366
• COBISS.SI-ID: 287411971
• Publication date in RUL: 02.10.2026

Secondary language

• Language: Slovenian
• Title: Vpliv vplivnežev na družbenih medijih na investicijske odločitve porabnikov
• Keywords: trg kapitala, varčevanje, investicije, osebne finance, družbena omrežja, vplivneži, odločanje, informacije