Vpliv personaliziranega trženja na rast prodaje v panogi izdelkov za osebno nego s poudarkom na podjetju Fresh32

Ravbar, Maja (author), Čater, Barbara (mentor), Vida, Irena (member of the commission for defense), Culiberg, Barbara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, vedenje potrošnikov, nakup, odločanje, personalizacija, poslovno komuniciranje, optimizacija
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Ravbar
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 50, 9 str.)
• PID: 20.500.12556/RUL-189262
• UDC: 339.138
• COBISS.SI-ID: 287159043
• Publication date in RUL: 02.10.2026

Secondary language

• Language: English
• Title: The impact of personalized marketing on sales growth in the personal care industry: the case of FRESH32
• Keywords: marketing, electronic marketing, conumer behaviour, purchasing, decision making, personalization, business communication, optimization