Vloga družbenih medijev v impulzivnem in kompulzivnem nakupnem vedenju

Kobe, Petra (author), Kos Koklič, Mateja (mentor), Dmitrović, Tanja (member of the commission for defense), Culiberg, Barbara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, nakup, odločanje, družbena omrežja, spletna trgovina, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: P. Kobe
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 52, 12 str.)
• PID: 20.500.12556/RUL-189252
• UDC: 366
• COBISS.SI-ID: 286768643
• Publication date in RUL: 02.10.2026

Secondary language

• Language: English
• Title: The role of social media in impulsive and compulsive buying behaviour
• Keywords: marketing, consumer behaviour, purchasing, decision making, social networks, online shopping, research, analysis