Understanding consumer perceptions and decision-making in video game microtransactions

Škofic, Anže (author), Čater, Barbara (mentor), Kos Koklič, Mateja (member of the commission for defense), Culiberg, Barbara (member of the commission for defense)

• Language: English
• Keywords: informatics, games, gambling, transactions, purchase, consumer behaviour, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Škofic
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 53, 30 str.)
• PID: 20.500.12556/RUL-189246
• UDC: 366
• COBISS.SI-ID: 284958211
• Publication date in RUL: 02.10.2026

Secondary language

• Language: Slovenian
• Title: Razumevanje zaznav porabnikov in njihovega sprejemanja odločitev pri mikrotransakcijah v videoigrah
• Keywords: informatika, igre, igralništvo, transakcije, nakup, vedenje potrošnkov, analiza