Vloga digitalnega trženja pri spodbujanju spletne prodaje prehranskih dopolnil

Bohorič Lah, Špela (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: zdravje, prehrana, nakup, odločanje, vedenje potrošnikov, trženje, elektronsko trženje, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: Š. Bohorič Lah
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 24, 14 str.)
• PID: 20.500.12556/RUL-189222
• UDC: 339.138
• COBISS.SI-ID: 282750467
• Publication date in RUL: 02.10.2026

Secondary language

• Language: English
• Title: The role of digital marketing in promoting online sales of dietary supplements
• Keywords: health, nutrition, purchasing, decision making, consumer behaviour, marketing, electronic marketing, analysis