Consumers’ perceived authenticity and trust in AI-generated marketing messages

Dimnik, Georgina (author), Pavasović Trošt, Tamara (mentor), Zalaznik, Maja (member of the commission for defense), Kolbl, Živa (member of the commission for defense)

• Language: English
• Keywords: marketing, business communication, consumer behaviour, artificial intelligence, trust, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: G. Dimnik
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 49, 9 str.)
• PID: 20.500.12556/RUL-189212
• UDC: 004.8
• COBISS.SI-ID: 282431235
• Publication date in RUL: 02.10.2026

Secondary language

• Language: Slovenian
• Title: Percepcija porabnikov o avtentičnosti in zaupanje v marketinška sporočila, generirana z umetno inteligenco
• Keywords: trženje, poslovno komuniciranje, vedenje potrošnikov, umetna inteligenca, zaupanje, raziskave, analiza