The impact of digitalization on B2B sales processes : the case of Danfoss

Lisak, Margareta (author), Trkman, Peter (mentor), Berk, Aleš (member of the commission for defense), Erjavec, Jure (member of the commission for defense)

• Language: English
• Keywords: interorganizational systems, sales, business process, digitalization, information technology, improvements, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Lsak
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 46 str.)
• PID: 20.500.12556/RUL-189206
• UDC: 658
• COBISS.SI-ID: 281411587
• Publication date in RUL: 02.10.2026

Secondary language

• Language: Slovenian
• Title: Vpliv digitalizacije na prodajne procese na medorganizacijskem trgu : primer Danfoss
• Keywords: medorganizacijski sistemi, prodaja, poslovni proces, digitalizacija, informacijska tehnologija, izboljšave, raziskave, analiza