Kako družbena omrežja vplivajo na potrošnika pri nakupu modnih izdelkov? : zaključna strokovna naloga visoke poslovne šole

Funtek, Justin (author), Svetina Nabergoj, Anja (mentor)

• Language: Slovenian
• Keywords: trženje, moda, družbena omrežja, vedenje potrošnikov, odločanje, nakup, vplivneži
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: J. Funtek
• Year: 2026
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 36, 8 str.)
• PID: 20.500.12556/RUL-189193
• UDC: 366
• COBISS.SI-ID: 280879619
• Publication date in RUL: 02.10.2026

Secondary language

• Language: English
• Title: How do social media influence consumers when purchasing fashion products?
• Keywords: marketing, fashion, social networks, consumer behaviour, decision making, purchasing, influencers